Kelly Mccomas

Motorola Solutions Internship

UX Research & Design for Empathy in Communities

Project Overview
In a 10 week internship, I led the UX research efforts in a three-person team tasked with developing a community-facing public safety solution.

Team - Pooja Vazirani, Brian Sui, Kelly McComas
Dates - June - August 2020
My Contributions
Researcher - I planned and led 10+ research interviews with public safety experts, community members, and activists. I synthesized and presented insights to create team alignment and build empathy.

UX Strategist - I helped develop prototypes and onboarding strategy for our solution.

The Problem

Design for Empathy & Public Safety

My team was given an ambiguous problem space: we were asked to explore the role of data in public safety. We chose to tackle community-police relations, motivated by the passion we felt to understand and, if possible, make meaningful change to policing in America.

Problem Statement
How might we build empathy between citizens & police so that they are willing to share information with each other in order to create a safer community?

The Solution

My Beat, My Street

We designed a web app that builds empathy and recognition between citizens and officers by connecting citizens with officers on their street and connecting officers with the citizens in their beat.

The Research

Understanding our Users & Stakeholders

I interviewed more than 10 people, from former police detectives to police reform activists to parents involved in community organizing. We also conducted a heuristic evaluation of current solutions in this space. Our goal was to understand the barriers and challenges for communication between police and communities today.

Winona, our citizen persona
Our User: Winona
The persona we designed for is a mother to a hearing-impaired tween who is passionate about community activism and just moved to a new neighborhood.

Insights for Empathy-building

We synthesized our findings into two key insights which would inform the design of a tool that builds empathy and promotes communication between police agencies and civilians.

Goals vs. Calls to Action
Data from police agencies and communities can improve transparency, but it must be actionable to improve accountability & engagement.
Two-way Communication
In order to build trust and engagement in a community, information and feedback must flow both ways between citizens and officers.

The Process

Sprinting from Research to Development

Our project was divided into a trio of three-week sprints, each building upon the learnings of the previous. We moved from low-fidelity prototypes of our solution to a coded proof-of-concept, iterating with each sprint.

The Features

Applying our learnings to features

Our user research led to the three key features of our final solution, shown below.

1. Who’s in your beat

We learned that users want data about public safety to feel relevant and actionable. Using My Beat, My Street, citizens can identify officers who are relevant to them and their area, building recognition and empathy.

"What am I gonna do about [crime], even if I know? I just want to protect my child...I don’t know if reading these things [in the news] is gonna make me feel more empowered, or less empowered."
- Community member & parent

2. Officer profiles & reviews

We designed the officer profile and community reviews to build transparency and trust. Citizens can understand an officer’s qualifications and see  their performance ranked by other community members. Officers can provide information about their human side and skills.

"There needs to be an open dialogue and understanding between citizens and police...to understand the why of the job."
- Former detective & crime analyst

3. Citizen profiles

We designed an intuitive oboarding process that allows citizens to help police serve them by providing information about their specific needs. Officers can use this data to learn about the citizens in the community they serve, recognize them as humans, and better meet their needs.

"My son has autism, so he wouldn't react the way someone else might in an interaction with police. I wish there was a way to easily share that with local officers."
- Fire chief & parent

Future Work & Outcomes

Test, Refine, and Expand

1. Continue research

Evaluate concepts with citizens & public safety stakeholders. Test the usability of features and information architecture with public safety and community users.

Storyboard of citizen experience
2. Design beyond the MVP

Return to features left on the cutting room floor, such as messaging with officers and a community concerns board.

Details of officer review page. Other features could be expanded at higher fidelity to add to our solution.
Outcomes

Our work and research findings will contribute to Motorola Solutions' ongoing expansion of citizen-facing features and platforms, such as CommandCentral Community.

Language from our insights in Motorola Solutions community-facing marketing materials

Key Takeaways

A small team vs. a big problem

1. In an ambiguous problem space, trust the process

Moving from an open-ended problem statement about data and public safety to a coded proof-of-concept at times felt like an insurmountable task. Breaking the job into sprints kept us on track and allowed us to adapt to new findings and constraints.

2. Research thoughtfully to design ethically

As the research lead, I recruited people with diverse backgrounds and opinions on public safety in communities in order to understand the barriers our solution needed to address. When designing, the team built ethics checkpoints and workshops into our process to be sure we held true to our users' needs and understood the risks.

3. Involve teammates across disciplines

The intern team was a group of three with diverse backgrounds and no prior expertise in the world of public safety - and to complicate matters, our internship was fully remote due to COVID-19. We made sure to include each other in each step of the process, from research to development, by communicating frequently and supportively.

Public LibrariesMSI: Case lifecycleMSI: Co-creation
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